Royal
Aloha Coffee Mill and Museum
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Visit a
working coffee mill and sample
some of the worlds most
coveted coffee. |
Kona (on the Big Island) is
to coffee like Havana is to cigars: it
established a standard that connoisseurs
demand but rarely find. Fortunately for
coffee drinkers, Kona coffee is perfectly
legal in the United States, although the
high prices you will pay for this
extremely rare commodity make it elusive
in other ways. These high prices are a
function of the fact that true Kona
coffee is grown in a very small 1800 acre
region on the Big Island that has ideal
soil and climate for coffee growing. When
supply is low, and demand is high, well,
you know what that does to the prices of
things.
These are just a few of the fun facts
that you will learn if you visit The
Royal Aloha Coffee Mill, Hawaiis
oldest coffee processor. If you tour the mill,
you will also learn that coffee
processing is a relatively simple process
in which the beans are hand-picked,
mechanically shelled, roasted, cooled and
then bagged. The real magic is not in the
processing, but in the growing of perfect
beans. For that, you need optimal soil
and climate, which can be found in Kona.
This is why coffee growers attempt to put
the Kona name on their coffee, but if you
read the fine print, you will see that
their so-called "Kona" coffee
is almost always 10% Kona coffee,
not 100%.
The 100% Kona Coffee
you will find in the Royal Aloha company
store is no bargain: a pound of their
premium roast will set you back at least
$24. A bad harvest can drive this price
over $30 per pound. Most of the coffee in
the store is sold under the Royal Aloha
brand name, although you can also find
some coffee sold under the label of their
up-and-coming affiliate, The
Bad Ass Coffee Company. This
name is not a reference to the taste of
the coffee but instead refers to the
loyal army of donkeys that were once used
to move the coffee
beans off the Hawaiian
mountains. Likely story, but it makes
sense! T-shirts and other paraphernalia
with the Bad Ass logo are sold in the
company store.
Good Value?
So, is the coffee
really worth in excess of $24 per pound?
It is outstanding coffee, and our
personal favorite. Plus, whenever we have
a cup, it brings back fond memories of
the warm and sunny days we had every day
on the Big Island. If you dont
drink it too often, you can afford to
have Kona coffee on special occasions
(especially weekends and days off!).
Details
The Royal Aloha
Coffee Mill and Museum is located in
Kealekekua, The Big Island. It is open
daily from 9 am to 6 pm. You can place
orders over the phone by calling
800-566-2269.
Getting There
You can reach the coffee mill
via a four mile long, narrow, and winding
road off Route 11 on the windward side of
The Big Island. The road is somewhat
difficult to find: it is a right turn off
route 11 just south of the Kealekekua
town center. If you pass the Kona Civic
Center on route 11 (while traveling
southbound), you have gone too far.
Located nearby the mill is Kealakekua
Bay, which offers some of the finest
snorkeling on
the Big Island.
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