“You see those hickory smoke signals?” McConaughey, 38, asks in a silky, southern drawl. “That’s a sure sign it’s grilling season in the land of lean beef.” (Click here to listen to the ad.)
The new dad concludes by saying, “beef, it’s what’s for dinner.”
“We are certain once consumers hear it, they will recognize the new voice for its endearing quality and it will reinforce their passion for beef and the protein body benefits it provides,” Meghan Pusey, spokeswoman for National Cattlemen’s Beef Association said.
McConaughey and girlfriend Camila Alves, 24, welcomed their son Levi on July 8.
McConaughey said on his Web site that he and Alves were thrilled to bring the baby “into this wonderful life and look forward to livin’ it with him.”
(source)
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