Baby Boy da Prince speaks on UMRG mobile marketing initiative

Universal Motown Records Group (UMRG) has now tapped Palo Alto-based Mozes to power a number of mobile marketing initiatives. The push involves about sixty Universal Motown artists, including Akon, Blue October, Hinder, Godsmack and Mya. The roster will use messaging concepts from Mozes technology to deliver contests, offer freebies like artist wallpapers, and keep fans up-to-date on shows and album releases. Speaking on the new capabilities, Universal Republic recording artist Baby Boy Da Prince pointed to a “fun and interactive way to communicate in real-time” with fans, something that is increasingly important in a densely crowded media landscape. “I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” Baby Boy continued.

Baby Boy da Prince is currently shooting the video for his second single, “Naw Meen” featuring Mannie Fresh, in his hometown of New Orleans. The video will feature a cameo from Mannie Fresh. Also appearing in the video will be the winner of the Clear Channel “Be In Baby Boy’s Next Video” contest, which received over 18,000 entries.

Baby Boy da Prince
Across The Water - IN STORES NOW - PURCHASE HERE
Universal Republic
http://www.babyboydaprince.com
http://www.myspace.com/babyboy

Naw Meen (audio)

Windows Media
http://tinyurl.com/34e7wc

Real Audio
http://tinyurl.com/2pw9me

The Way I Live - (Original Version)

Windows Media
http://tinyurl.com/3asysa

Real Audio
http://tinyurl.com/yqgzpe

The Way I Live ft Lil Boosie (video)

Windows Media
http://tinyurl.com/2hcch8

The Way I Live - Saints Remix

Windows Media
http://tinyurl.com/37hlyv

Real Audio
http://tinyurl.com/333olq

(story and media courtesy of ThinkTank Marketing)

DISCLAIMER: This posting was submitted by a user of the site not from The Insider editorial staff. All users have acknowledged and agreed that the submission of their story and its contents is in compliance with our Terms of Use.