NEWSWEEK: House of Dereon Should Be Dere-GONE!

NEWSWEEK: House of Dereon Should Be Dere-GONE!
I hate to be a thorn in your side Ms. Knowles, but the numbers don't lie! It has been pretty apparent since it's inception, that H.O.D was going to tank in this market. The clothes are gaudy, over-the-top and rather pricey. Since the label had it's mega-debut on Oprah, it has not been selling. That just goes to show you that fashion will always prevail over style! Newsweek tends to agree with us: 
For every [celebrity clothing line] success story, there's a corresponding cautionary tale of a celebrity who overestimated his or her consumer appeal. 

Despite millions of dollars worth of media exposure, including a debut on "The Oprah Winfrey Show," Beyoncé's House of Dereon line has failed to catch fire with consumers. 

No matter how famous the product's provenance, if it fails to impress women on its own merits it begins to resemble a cynical exercise in self-promotional marketing.
Published 8/13/08 by

CocoaBella 5 CocoaBella

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