Brad Pitt links up with Kiehl's

Brad Pitt links up with Kiehl's

Pitt's name is NOT on the bottle, he won't appear in the ads - and the sole purpose is to raise funds for charity.

WWD states that 100% of the net profits from sales of Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser, due out in October will benefit JPF Eco Systems, a charitable foundation created by Kiehl's and Pitt to support global environmental initiatives that "minimize impact on the environment through thoughtful design."

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