Jessica Simpson to market beer for Dallas brewer

Jessica Simpson to market beer for Dallas brewer
Singer, actress and North Texas native Jessica Simpson will soon be marketing beer, according to an announcement expected today from a local brewing company. Ms. Simpson will serve as a spokeswoman and appear in ads in stores for Stampede Light Plus, which is made by Dallas’ Stampede Brewing Co. But she won’t be just another pretty face: Ms. Simpson is taking a 15 percent stake in the brewer. Terms of the transaction were not disclosed.

“She’s the face of the brand now,” said Lawrence Schwartz, Stampede’s president and chief executive, who says sales have more than doubled in the past year. Stampede’s marketing is focused on its vitamin content, which it describes as “functional additives.”

Source

Published 8/20/08.

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Comments (7)

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  • Oooooh, the jealousy which, once again, surfaces in comments on all kinds of platforms, as soon as someone is succesfull in something... Bei it by pure luck or hard earned achievement - why can't people be happy for someone else? You don't have to...
    EuRedneckInCa 1/19/09 Reply
  • Nice red dress and what a pretty red pus.

    michael
    michaelfoshee 8/23/08 Reply
  • I would like to sip on a glass of that.

    michael
    michaelfoshee 8/23/08 Reply
  • I think Ellen needs to be called out for lying to her loyal fans for the People Mag exclusive, and Dissing all of her hollywoood supporters by excluding them from the nups! She walked all over her writers and staff again for not including them....
    Anonymous 8/22/08 Reply
  • I think Ellen needs to be called out for lying to her loyal fans for the People Mag exclusive, and Dissing all of her hollywoood supporters by excluding them from the nups! She walked all over her writers and staff again for not including them....
    Anonymous 8/22/08 Reply
  • Good for her.
    bmweese235 8/22/08 Reply
  • Just what is she famous for??? She acts like she doesn't have a brain in her head. She follows any man that gives her the time of day. She needs to grow up and daddy needs to get a life.
    Sandy01 8/21/08 Reply