90210 Premiere Pulled In Highest Ratings Ever for CW

The new 90210 premiered to impressive numbers on Tuesday night. The show pulled in almost 5 million viewers got a 2.6 rating among adults 18-40 for the two hour premiere episode, the highest ever for the CW network.

Tim Brooks, a TV historian, says “I think it’s probably excessive to pin the survival of a network on a single show, but unquestionably the re-launch of this well-known franchise is going to be inordinately important in bringing some heat back to the CW, and forestalling further erosion of their audience. Youth-oriented networks, more than anyone, need heat.”

Published 9/3/08 by

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