For Just $10 Million, Jerry Seinfeld Gave Microsoft This Shoegazing Stumper [Jerry Seinfeld]

For Just $10 Million, Jerry Seinfeld Gave Microsoft This Shoegazing Stumper [Jerry Seinfeld]
In its bid to top the deceptively simple "I"m a Mac/I'm a PC" ad campaign of its rival, Microsoft went big, hiring auteur Michel Gondry to direct a commercial featuring Jerry Seinfeld alongside Bill Gates. For his involvement, Seinfeld was handsomely compensated to the tune of $10 million — a big number, but small potatoes compared to the whole ad campaign's rumored $300 million budget. For that kind of cash, you might expect the end result to be an orgy of CGI with all participants covered in a thick sheen of liquid gold. However, Gondry had something considerably quieter and more head-scratching in mind. Take a look at the lackadaisical proceedings and then try to physically restrain yourself from bolting out the door to buy a PC. That is what's being advertised, isn't it? [Microsoft]
Published 9/5/08 by


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