It all started with that brutal bit of relationship insight on Sex and the City: "He's just not that into you." That phrase spawned a 2004 relationship best seller of the same title.
Now the film version is headed to theaters — just in time for Valentine's Day.
For director Ken Kwapis, "the challenge was in creating a story from an advice book. If a guy's not calling you, it's because he doesn't want to call you."
The result is an ensemble piece starring Jennifer Connelly, Jennifer Aniston, Ginnifer Goodwin, Kevin Connolly, Ben Affleck, Drew Barrymore, Scarlett Johansson, Justin Long and Bradley Cooper.
"There are nine lead characters, and this theme is played out in variations by these nine characters," says Kwapis (2007's License to Wed).
"Unlike in every romantic comedy, not every relationship is resolved or ends happily, and not everyone learns anything."
And don't think the women are lovelorn saps while the guys call the romantic shots.
"The book was aimed primarily at women, but in the film, men and women are equally represented," he says.
"An equal number of men are pining after and misreading the signals of women. Men are equally hopeless. Men can be equally lost. There are two sides to the equation."
Pictures and full storyline at the link: http://www.usatoday.com/life/l081125_hesjustnot/flash.htm?gid=795
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