Rihanna's new commercial for the Tattoo Heart line has been released along with a behind the scenes video. Watch the clips below along with a sneak peek of the Gucci Unicef E-Film. Click here for more celebrity photos from the event.
In New York, Rihanna was enlisted by Gucci's Frida Giannini to light the UNICEF Christmas snowflake in New York City. Dressed head-to-toe in Gucci, the glamorous R&B songstress is the face of the fourth annual Gucci Campaign to Benefit UNICEF, which aims to raise funds for children in Africa through the sale of its Tattoo Heart collection of bags.
After the lighting of the famous snowflake, Rihanna and Giannini were joined at Gucci's 5th Avenue flagship store for a party by Gucci-clad stars including Blake Lively, Becki Newton and model Natasha Poly.
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