P. Diddy's New Year's Eve Gift to New Yorkers

Sean "P. Diddy" Combs wants to help New Yorkers party responsibly this New Year's Eve.

The music mogul and Ciroc premium vodka have joined forces with city Taxi & Limousine Commission and E! Entertainment to give away free cab rides on Dec. 31 and will announce this union on Tuesday, says New York's Daily News

"New York is the world's most iconic New Year's Eve City," Diddy tells the Daily News. "So let's lead by example and show everyone that a sophisticated holiday celebration doesn’t just end when the ball drops, but when everyone gets home safely."

The vodka label will form street teams in Times Square to hand out debit cards that can be used for taxi rides.

Published 12/30/08 by