Behind the Scenes of Britney Spears’ Candie’s Ads

Britney Spears loves Candie’s!

The pop star signed an exclusive partnership with the junior brand Candie’s, which is only available at Kohl’s department stores. She will appear in the Candie’s Only at Kohl’s 2009 advertising campaign, and the brand will be heavily integrated into all of Spears’ upcoming promotional activities, including her Circus tour.

“I’m so excited to be the face for Candie’s Only at Kohl’s,” Spears said. “Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories.”

Candie’s and Kohl’s — who announced Spears’ involvement in their campaign Monday — will help sponsor her tour, beginning March 3 in New Orleans.

“Britney’s back and Candie’s has her,” said Dari Marder, the chief marketing officer for Candie’s Iconix Brand Group. “We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement. There is a perfect synergy between our Candie’s girls and Britney’s fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand.”

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