FIRST PICS! Behind the Scenes of Britney Spears' Candie's Ads

Britney Spears loves Candie's!

The pop star signed an exclusive partnership with the junior brand Candie's, which is only available at Kohl's department stores. She will appear in the Candie's Only at Kohl's 2009 advertising campaign, and the brand will be heavily integrated into all of Spears' upcoming promotional activities, including her Circus tour.

See photos from Britney's big year.

"I’m so excited to be the face for Candie’s Only at Kohl’s," Spears said. "Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories."

Candie's and Kohl's -- who announced Spears' involvement in their campaign Monday -- will help sponsor her tour, beginning March 3 in New Orleans.

Watch the exclusive Candie's video of Britney rehearsing for her tour at MySpace Celebrity!

"Britney’s back and Candie’s has her," said Dari Marder, the chief marketing officer for Candie's Iconix Brand Group. "We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement. There is a perfect synergy between our Candie’s girls and Britney’s fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand."

Spears also unveiled the set list for her Circus tour on BritneySpears.com:

Circus
Perez/Parade Intro
Circus (Funky Remix)
Piece of Me
Thunderstorm Segue
Radar

House of Fun (Anything Goes)
Martial Arts Segue
Ooh Ooh Baby/Hot As Ice
Boys
If U Seek Amy
Me Against the Music (Bollywood)

Freakshow/Peepshow
Everybody's Looking For Something Segue
Freakshow
Get Naked
Britney's Hotline
Breathe On Me/Touch Of My Hand

Electro Circ
Break The Ice Segue
Do Something
Slave
Dancer Solo Segue/Heartbeat Segue
Toxic
Baby One More Time (Remix)

Encore
Womanizer (Extended Remix)
Circus Reprise: The Bow

Published 3/3/09 by

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