Lindsay Lohan Launching Spray Tan Line Look Orange For $35

Remember how we all laughed a few weeks ago about Lindsay Lohan babbling on the red carpet about her exciting new project, a self-tanning misting spray?

Well, here’s a look at a new image for Lindsay's fake-bake line called Sevin Nyne.

The name is reportedly based on Lindsay's favorite numbers. Presumably, she knows this is not how they are spelled. But judging from her often incomprehensible and misspelled blog posts, maybe not.

Why do a self-tanner? Aren't there enough out there?  Guess after she ended up looking like an Oompa Loompa using other products, LiLo was a natural to come up with a better product. [LA TIMES]

[DLISTED VIDEO SOURCE]

You might have to wait for the spring launch of Lindsay Lohan’s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. [PEOPLE STYLE]

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