"We're very humbled. Esprit has been around for so long. I was wearing Esprit when I was a kid. It's just so amazing that someone like Esprit is supporting something that we started, it's actually really amazing."
The celebration was held at the new store at the Third Street Promenade in Santa Monica, and 10% of proceeds from purchases will be donated to the Richie-Madden Children's Foundation.
Watch the video to hear Nicole share details about her new fashion line, and to find out why Joel Madden likes to update his Twitter.
The event also kicked-off the brand's nationwide "How we Met" contest in which a lucky winner will receive a vacation for two to an Esprit store in Paris, Barcelona, or Berlin, as well as a shopping spree and $500 -- click here for more information about the contest!




Have you seen the People magazine spread of Nicole Richie and Joel Madden's growing family?
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