Jennifer Lopez’s Sweetface Clothing Line Fails

Jennifer Lopez is putting a halt to her Sweetface line which only appealed to tweens and people still holding onto the Uggs craze. The fur encrusted line will cease it’s operation after the spring 2009 line. If you recall it made it’s start in the urban street wear genre and ended up being passed off as high end goods. According to WWD, camp Lopez is pulling a Lauren Conrad and stating that the line is “just on hiatus.” Her peeps claim the company is giving the line a (much needed) makeover.

She still has JLO to fall back on. The 2001 launched line is still breathing in markets outside of the U.S. In 2007 she closed the line in America and invented Justsweet. That line also closed after a failure to sell.

Now I do feel bad for all those who are now out of a job. Think of all those hookers who will be effected by this.

Quotables:

Bossip - “Don’t feel bad for J-Lo. She’ll come up with some other wack @ss way to gank you for your loot.”

Amy Gindhouse - “It’s cheap hookers and cheap velour tracksuits for everybody, until over-priced duds come back into fashion.”

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Images Via: Elle

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