Howard Stern Sued For Sales Technique

Howard Stern Sued For Sales Technique
Kelly Lockwood, CEO of JEC Nutrition, is about to hit Howard Stern with a $100 million dollar lawsuit. Lockwood claims he has spent hundreds of thousands of dollars to promote his product on Stern’s show, but when Howard talked negatively about his product, sales dropped more that 20 percent.

On June 6, Lee Mroszak, Crazy Cabbie, came on the show to talk about losing 20 pounds using the product.
"The first thing out of Howard's mouth was, 'Geez, Cabbie, you look fatter than ever,' " Lockwood said. "Then, [Stern sidekick] Ralph Circella says to Cabbie something like, 'What the hell are you doing in here promoting a weight-loss product, you fat piece of [bleep]! Why don't you lose 60 more pounds and then come back?' This was horrendous for us. Our sales have dropped more than 20 percent. In seven minutes, he undid all the good work we did."

The defamation suit will be filed this week in federal court in New Jersey charging both Stern and Sirius radio.

Source: NY Post
Published 6/21/07 by


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Comments (3)

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  • i agree with Rock, but Stern shouldn't have taken the $$$ in the first place if he wasn't going to promote the product properly.
    bliss 6/21/07 Reply
  • Well maybe people shouldn't sell products that don't work!
    ROCKinLA 6/21/07 Reply
  • It is about time someone takes this scumbag down a notch.
    Anonymous 6/21/07 Reply