Coleen McLoughlin tested her new perfume on her nearest and dearest in Liverpool before she gave the scent the go-ahead.
Savvy Coleen, 21, brought back test samples from Grasse in France to Croxteth to try out on friends, family and fiancé Wayne.
The face of George at Asda developed the fragrance with top perfumiers and it's described as having notes of orange, amber and soft rose.
'I had my favourite - and luckily everyone agreed with me,' Coleen tells the Sunday Mirror.
'My idea was for a fresh, citrusy scent. It's a really wearable, everyday fragrance.'
The perfume, named simply Coleen, will be available in August at £19.95, and is the first product in a new beauty range set to earn Coleen £10m over the next 10 years.
That's not to be sniffed at.
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