The clip from an episode aired on Sunday showed a brief red flash, nearly invisible to the naked eye, at a point where two men are holding up glasses.
It quickly appeared on YouTube, slowed down to reveal that for one frame, the screen was showing the McDonald’s logo with the words, “I’m lovin’ it.”
“It was a technical error on our part and not a subliminal message as suggested by a Web site running the slow-motion playback,” said Food Network spokesman Mark O’Connor. “It has been corrected for all future airings.”
The McDonald’s logo usually airs where the network reveals sponsors for the program, he said. Nothing nefarious is suspected in the error, he said.
“We don’t do subliminal advertising,” said Bill Whitman, a McDonald’s spokesman.
Here is the video:
Celebrity Mound
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