DKNY & CITYarts Limited Edition Tee and Eco-Friendly Tote

To support CITYarts, DKNY held an event at its store on Madison Avenue to introduce two unique items available for purchase - the DKNY Chari-tee and 8 totes designed by NYC students for CITYarts. Through the generosity of the over 200 guests that attended, DKNY was able to give back to an organization that literally provides color to the streets of New York – and to the lives of New Yorkers.  These items are limited edition and are only available while supplies last.


DKNY’s Chari-tee

DKNY has designed a tee with a cause, which we call the “Chari-Tee.” This is our way of giving back to the city that inspires us. DKNY’s Chari-Tee, is an interactive program between DKNY and those who love and wear it.

DKNY’s Chari-Tee retails for $65 and benefits a menu of NYC organizations. Each hangtag lists five NYC charities to which you can donate.  Once you’ve decided on the organization, log on to dkny.com, and select your  choice. DKNY will then donate a portion of the proceeds from the sale of your Chari-tee.  It’s a fun, cool way to send instant love to NYC.

CITYarts

CITYarts empowers children and youth by bringing them together with professional artists to create public art that addresses civic and social issues, impacts their lives, and transforms their communities.

In addition to the Chari-tee, DKNY has produced eight different “eco-friendly printed” totes featuring artwork of eight NYC students, created for the CITYarts “portraits of peace” initiative  There are 5 of each style – 40 unique bags in total. The totes were printed using an eco-friendly digital printing process. The resulting water-based design is printed without screens or films utilizing less ink with no excess ink waste.
The totes are only $25 each, with all proceeds going back to CITYarts. The totes will only be available at the DKNY store on Madison Avenue.

Below is a list of the organizations we are giving back to, as well as a shot of the Chari-tee.

The Fund for Public Schools
City Harvest
The Doe Fund
The Urban Zen Foundation
and CITYarts

Published 7/31/09 by

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