Faith Hill's new fragrance, Faith Hill Parfums, is set to be released in October, and to celebrate the launch Coty will begin new digital campaign on October 1st which will bring to life the product concept of ‘The Beauty of Being a Woman’.
The online TV show will launch on FaithHill.com/Fragrances and will feature a weekly webisode where Faith and friends will discuss a different topic that relates to ‘the beauty of being a woman’. She encourages viewers to get involved and share their thoughts and opinions on the discussion topic on the website.
The show will run for two "seasons" with each season running for 6 weeks. Not only will there be videos, but also a Q&A with Faith and a place where you can type your thoughts next to the video along with polls. During season 1 fans can ask questions or suggest topics related to beauty and in season 2 Faith will choose her favorite questions and topics to discuss during season 2, which will run from November thru December.
Fans can sign up to view the exclusive content and join the conversation at FaithHill.com/Fragrances.
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