Jimmy Choo, your shoes, and 72!

Jimmy Choo and the Elton John AIDS Foundation have established a photo competition to support the launch of Project PEP, a capsule charity collection of shoes and accessories that will donate 25% of sales to the Simelela Rape Centre in South Africa.

With this funding, the Elton John AIDS Foundation can directly support the pioneering Simelela Rape Centre in Cape Town that was set up in 2005, with the mission to administer victims of abuse with the vital HIV preventative PEP medication (Post Exposure Prophylaxis) and provide the infrastructure for medical, counselling and legal support.

The proceeds raised by Project PEP will enable the clinic to stay open day and night, providing 24-hour/7 days-a-week access to the vital life-saving treatment, that has to be administered within the first 72 hours of exposure to HIV.

The photo competition, featuring 'You, Your Shoes, and 72', runs until December 7th, 2009, whenupon the Grand Prize winner will be announced.

And what a prize it is: the winner will be invited to spend a day at the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to take home. Plus, over 100 exclusive Jimmy Choo prizes will also be awarded.

Here are some recent entries:

Enter at www.jimmychoo72.com, and good luck!

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