The actor, who had back-to-back hits with Borat and Bruno, has now set up his own production house and already created a bidding war with its first project.
The unnamed picture, written by the same team as his last two and set to star Cohen, landed his outfit Four by Two Films a seven-figure dollar deal after Columbia Pictures beat two other studios.
At the same time, the new company has also made a deal for Accidentes (OK), another Cohen vehicle.
The film will see the actor play a Latino ambulance-chasing personal injury attorney who becomes a hero of the Los Angeles working class after helping an immigrant win a judgment against a wealthy employer.
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Are you planning on watching Sacha Baron Cohen's new film Bruno?
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