Women rated about a six and the men scored about 4.8, which is "much higher than people would have guessed and went against the usual stereotypes," Harris said.
Harris mentioned the usual scenario of us bitches dragging the men to the girly shows. "What was significant was that the guys also liked the movies, and that the choice to view a romantic movie was usually made together as a couple, not just by the girl."
Harris also asked the subjects to pick their dream scene they would like to play in the movie and "most women selected a romantic scene for themselves and their date, but guessed their date would pick a sex scene." Speaking of stereotypical. Harris said the number was not nearly as high as expected.
He said, "movie studio executives should put aside stereotypes about 'chick flicks' and recognize the fact that there is a moderate interest among men in romantic movies."
"There are a lot of men who go to these romantic movies and enjoy them. I wouldn't write off the male audience just because it is a romantic film. I would suggest marketing to the men in the audience," Harris says.
Reuters
Published 1/31/07 by
Gabsmash
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