· OK, now we might have to start caring about Iron Man: Jeff Bridges is on board, joining Robert Downey Jr., et. al. in the cast. [THR]
· A "massive shakeup" at Discovery Networks sees the exit of a handful of top executives, but we find it impossible to care as long as the new regime promises not to with Animal Planet's Puppy Bowl, the single greatest spectacle on basic cable. Whoever came up with the WaterBowlCam deserves his or her own channel to run. [Variety]
· CBS's Super Monday promotion successfully tricks viewers into thinking the Super Bowl is a two-night event, giving the network a Monday night win over strong Deal or No Deal and Heroes performances on NBC. In other ratings news, an estimated 7.2 million people watched Timothy Busfield chase around a coyote, snake, and ferret for an hour on Studio 60. [THR]
· South by Southwest reveals its film festival lineup, which will include Michael "Because I Said So" Lehmann's comedy Flakes and Judd Apatow's Knocked Up. [Variety]
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