Mariah Carey Launches Her Own Fragrance

Mariah Carey was at the launch of her new fragrance “M” yesterday in NY at a Macy’s store.

“This is the first fragrance that I wear,” Carey told The Associated Press in an interview Monday. “I’m not really a perfume person at all … Things that are too strong and overwhelming, that’s what I was always not a fan of.”

When Elizabeth Arden approached the superstar to create her own perfume, it piqued her interest — mainly because the cosmetics company didn’t want to use just her name, but wanted her input in the creation of the scent, which she describes as light, sensual and memorable.

Carey says the fragrance, which comes in a purple bottle with her signature butterfly icon on top, was based on some of her favorite things. One is a Moroccan incense; another is a flower called the Living Tahitian Tiare. But another scent mixed into the fragrance is unexpected: toasted marshmallows.

That last scent sounds interesting. I’m sure just like her music everyone will love the fragrance.

Published 10/24/07 by

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