The first ad campaign — featuring Christina Aguilera — will break in the April issue of W, WWD's sister publication. "She was a real coup for us. She's our longest-term regular client and the right age for the brand," said Webster of the 27-year-old pop star. "We think she's in the most glamorous period of her life right now, and she is the main source of inspiration behind the collection." The campaign was shot by Vincent Peters in a Los Angeles studio. The photos are in black-and-white and color, and the inspiration is Alfred Hitch. "I have always loved Hitch's films, and to be able to transport Christina and my jewelry into that classic setting was an amazing experience," Webster said. Aguilera said: "Working together on this campaign and collection has been an incredible experience. I am honored to be a part of it all." Webster said the new line is "just what I needed." He said it takes him back to his early days — 32 years ago — when he was working with semiprecious stones in London and California. "Big colored gems were cheaper then. But today, a tourmaline ring is $10,000! It's all become very serious. Now I can design what I want, and I'm more carefree because the price is something like $300," he said. "My team is young, and they're enjoying themselves. And this new line also runs more closely with fashion."
Published 2/19/08 by
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