On March 20, the day the first photos of the babies went online, People.com traffic went from two million unique visitors per day to an all-time high of four million daily unique visitors. And while reps for People say it’s too early to estimate newsstand sales, some of the very early numbers bandied about are in the neighborhood of 2.3 million copies. (Newsstand sales are typically closer to 1.5 million per week.)
Some industry insiders did find it curious, however, that regardless of what People paid for the photo shoot with the new Lopez-Anthony family, there was no bump in newsstand price. When the magazine published the first photos of Shiloh Jolie-Pitt, the price went from $3.49 to $3.99, ostensibly to make up for the cost of buying the American rights. Also a benefit to People, and something that surely helped boost newsstand sales, the photos of the twins didn’t leak online as they did with Shiloh.
As an aside, Lopez did everything in her power to ensure an attractive shoot. An assistant involved with the styling of the shoot said that Lopez ordered some last-minute decorating of the nursery to make it “more fit for a prince and princess.” The budget for the touch-up décor certainly befitted royalty — the stylist claims it was more than $20,000.
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