The colorful doll-shaped bottles will even look like her crew –- taking cues from Gwen’s blonde hairstyle and Lil’ Angel’s dreadlocks. While it may be a bold venture to launch five fragrances at once, Stefani tells WWD that the decision was a natural one. “Each girl has her own personality and sense of style. We’re all saying something different with unique personalities.”
The Harujuku Lovers’ collection will have a slightly lower price point than Gwen’s own fragrance, L L.A.M.B. by Gwen Stefani: the new scents will be priced around $25.
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