The festival is hardly the only one happening this summer: Indie rock will find its way into some pretty scenic locales, including a farm (Bonnaroo), the mountains (Pemberton), red mountains (Red Rocks), and now a big lawn overlooking Toronto.
Not familiar with Rogers? According to the festival's Web site, Rogers is a cell phone company, which might seem like an odd choice as far as sponsors for indie festivals go. But when you consider the massive events that Virgin Mobile and London's O2 arena are hosting this summer, it seems like a natural pairing – or at least, that's what the Rogers people are counting on while you watch Tokyo Police Club, Animal Collective and Born Ruffians tear it up.
Most of the bands in the line up will be promoting recent releases, including Chan Marshall (a.k.a. Cat Power), who will be performing on the heels of the forthcoming Beck album, which she reportedly guests on. Tentatively titled Modern Guilt, the Danger Mouse-produced record is rumored to drop as early as June.
As for Vampire Weekend, Rogers marks yet another festival appearance for them. Speaking of which, click on the pic below to check out our photo coverage of the happy-go-lucky rockers at Coachella.
[Click on the picture above for more shots of Vampire Weekend at Coachella.]
-Soikatron
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