Even with products priced at $50 and up, video-game marketers are finding the recession more friend than foe.
The $18 billion industry is on a tear, with sales up 31% over 2007 through April, according to NPD Group. And that’s barely counting the April 29 release of “Grand Theft Auto IV,” which shattered records with a $500 million opening week. That’s five times what “Iron Man” made in its opening weekend.
MollyGood
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