Love Is All You Need

Cartier announced the launch of its newest bracelet, the Cartier Love Charity Bracelet.  The bracelet is a silk rope knotted to a gold center that bears the word ‘love.’  The letter ‘o’ in the word is Cartier’s signature screw.  There are currently eight colors available, each color corresponding to a different charity including red for Youth AIDS, blue for UNICEF, and a deep pink for The Breast Cancer Research Foundation.  A celebrity who endorses each of these charities thus also is the spokesperson for each color bracelet.  Such celebs include Rosario Dawson, Sarah Jessica Parker, and Liv Tyler respectively.  The bracelet runs for $475 though some may be swayed into buying it knowing that $100 of the sale goes to the respective charity.  English actress Rosamund Pike, best known for her role in Pride and Prejudice, launched the bracelet at the Cartier store on Bond Street in London earlier today.

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