Apprentice Challenge Winner - Benjamin Hernandez

The Apprentice Challenge winner, Benjamin Hernandez, came up with the idea of Tommy Tuna aka "Mr. Chicken of the Sea." Mr. Chicken of the Sea is an energetic character whose sole purpose in life is to share his excitement and love for the Chicken of the Sea brand. Mr. Chicken of the Sea has no boundaries when it comes to who he approaches with his "in-your-face attitude" about his love for Chicken of the Sea. In the midst of his energetic rumblings, he offers memorable facts about the brand, including Chicken of the Seas key attributes of health, nutrition and convenience. Hernandez thinks consumers will enjoy Mr. Chicken of the Sea's interactions with unsuspecting folks, much like they enjoy hearing a prank call on their favorite radio show.